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Best-worst scaling improves measurement of first impressions

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Burton, N, Burton, M, Rigby, D, Sutherland, C A M & Rhodes, G 2019, 'Best-worst scaling improves measurement of first impressions', Cognitive Research: Principles and Implications, vol. 4, 36. https://doi.org/10.1186/s41235-019-0183-2

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