Managing the VUCA Environment : The Dynamic Role of Organizational Learning and Strategic Agility in B2B versus B2C Firms
Date
2025-02
Journal Title
Journal ISSN
Volume Title
Publisher
Citation
Atanassova, I, Bednar, P, Khan, H & Khan, Z 2025, 'Managing the VUCA Environment : The Dynamic Role of Organizational Learning and Strategic Agility in B2B versus B2C Firms ', Industrial Marketing Management, vol. 125, pp. 12-28. https://doi.org/10.1016/j.indmarman.2024.12.008