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Managing the VUCA Environment : The Dynamic Role of Organizational Learning and Strategic Agility in B2B versus B2C Firms

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dc.contributor.authorAtanassova, Iva
dc.contributor.authorBednar, Peter
dc.contributor.authorKhan, Huda
dc.contributor.authorKhan, Zaheer
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.date.accessioned2024-12-18T09:10:01Z
dc.date.available2024-12-18T09:10:01Z
dc.date.issued2025-02
dc.descriptionRight retention statement: For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) [or other appropriate open licence] licence to any Author Accepted Manuscript version arising from this submission.en
dc.description.statusPeer revieweden
dc.format.extent17
dc.format.extent1085565
dc.identifier299417742
dc.identifiere4fe9dee-25a8-40c0-a2a7-11cadc393b64
dc.identifier85212331542
dc.identifier85212331542
dc.identifier.citationAtanassova, I, Bednar, P, Khan, H & Khan, Z 2025, 'Managing the VUCA Environment : The Dynamic Role of Organizational Learning and Strategic Agility in B2B versus B2C Firms ', Industrial Marketing Management, vol. 125, pp. 12-28. https://doi.org/10.1016/j.indmarman.2024.12.008en
dc.identifier.doi10.1016/j.indmarman.2024.12.008
dc.identifier.issn0019-8501
dc.identifier.otherORCID: /0000-0001-5538-3123/work/174357869
dc.identifier.otherORCID: /0000-0002-4962-9526/work/174358130
dc.identifier.otherORCID: /0000-0002-7910-187X/work/174358306
dc.identifier.urihttps://hdl.handle.net/2164/24782
dc.language.isoeng
dc.relation.ispartofIndustrial Marketing Managementen
dc.subjectSubstantive link via an eligible employment contracten
dc.subjectVUCAen
dc.subjectLearningen
dc.subjectStrategic agilityen
dc.subjectStrategy-as-practiceen
dc.subjectDynamic capabilityen
dc.subjectMIATM modelen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleManaging the VUCA Environment : The Dynamic Role of Organizational Learning and Strategic Agility in B2B versus B2C Firmsen
dc.typeJournal articleen

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