Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : Moderating investigation of brand reputation
Date
2024-01-01
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Citation
Rather, R A, Rasul, T, Khan, H & Khan, I 2024, 'Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : Moderating investigation of brand reputation', International Journal of Hospitality Management, vol. 116, 103572. https://doi.org/10.1016/j.ijhm.2023.103572