University of Aberdeen logo

AURA - Aberdeen University Research Archive

 

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : Moderating investigation of brand reputation

dc.contributor.authorRather, Raouf Ahmad
dc.contributor.authorRasul, Tareq
dc.contributor.authorKhan, Huda
dc.contributor.authorKhan, Imran
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2023-11-20T11:56:02Z
dc.date.available2023-11-20T11:56:02Z
dc.date.issued2024-01-01
dc.descriptionFunding This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.en
dc.description.statusPeer revieweden
dc.format.extent13
dc.format.extent733375
dc.identifier282278342
dc.identifier28d8031d-7c15-428e-aa57-a0c6487e6b39
dc.identifier85176146634
dc.identifier.citationRather, R A, Rasul, T, Khan, H & Khan, I 2024, 'Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : Moderating investigation of brand reputation', International Journal of Hospitality Management, vol. 116, 103572. https://doi.org/10.1016/j.ijhm.2023.103572en
dc.identifier.doi10.1016/j.ijhm.2023.103572
dc.identifier.issn0278-4319
dc.identifier.otherRIS: urn:7ACFA9301E5761514CC4AF0CCC628D64
dc.identifier.otherORCID: /0000-0002-4962-9526/work/147046029
dc.identifier.urihttps://hdl.handle.net/2164/22219
dc.identifier.vol116en
dc.language.isoeng
dc.relation.ispartofInternational Journal of Hospitality Managementen
dc.subjectCustomer brand engagementen
dc.subjectConsumer brand experienceen
dc.subjectService environmenten
dc.subjectBrand relationship qualityen
dc.subjectBrand reputationen
dc.subjectLuxury hotel brandsen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleUnveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : Moderating investigation of brand reputationen
dc.typeJournal articleen

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Rather_etal_IJHM_Unveiling_The_Dynamics_AAM.pdf
Size:
716.19 KB
Format:
Adobe Portable Document Format

Collections