How Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?
Date
2025-06
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Citation
Khan, H, Zahoor, N, Tarba, S Y & Atanassova, I 2025, 'How Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?', Management International Review, vol. 65, no. 3, pp. 513–537. https://doi.org/10.1007/s11575-025-00577-5