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How Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?

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dc.contributor.authorKhan, Huda
dc.contributor.authorZahoor, Nadia
dc.contributor.authorTarba, Shlomo Y.
dc.contributor.authorAtanassova, Iva
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2025-09-08T14:35:01Z
dc.date.issued2025-06
dc.descriptionOpen Access via the SpringerNature agreement We acknowledge Prof Zaheer Khan (University of Aberdeen) for his guidance in idea development for this study. For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission.en
dc.description.statusPeer revieweden
dc.format.extent25
dc.format.extent1406969
dc.identifier303553393
dc.identifierec29eb68-c191-427e-aa1f-3acc99a9f3df
dc.identifier105009047011
dc.identifier.citationKhan, H, Zahoor, N, Tarba, S Y & Atanassova, I 2025, 'How Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?', Management International Review, vol. 65, no. 3, pp. 513–537. https://doi.org/10.1007/s11575-025-00577-5en
dc.identifier.doi10.1007/s11575-025-00577-5
dc.identifier.iss3en
dc.identifier.issn0938-8249
dc.identifier.otherORCID: /0000-0002-4962-9526/work/188340432
dc.identifier.otherORCID: /0000-0002-7910-187X/work/188340466
dc.identifier.urihttps://hdl.handle.net/2164/25938
dc.identifier.vol65en
dc.language.isoeng
dc.relation.ispartofManagement International Reviewen
dc.subjectsocial goal communicationsen
dc.subjectpsychological benefit communicationsen
dc.subjectshared visionen
dc.subjectvalue co-creationen
dc.subjectvalue-adding intermediary service providersen
dc.subjectbottom of the pyramiden
dc.subjectsocial innovationen
dc.subjectHG Financeen
dc.subject.lccHGen
dc.titleHow Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?en
dc.typeJournal articleen

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