Examining the efficacy of non-market and market driving activities of B2B international firms
Date
2023-05
Journal Title
Journal ISSN
Volume Title
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Citation
Khan, H, Khan, H, Abosag, I & Ghauri, P 2023, 'Examining the efficacy of non-market and market driving activities of B2B international firms', Industrial Marketing Management, vol. 111, pp. 97-108. https://doi.org/10.1016/j.indmarman.2023.03.006