Examining the efficacy of non-market and market driving activities of B2B international firms
| dc.contributor.author | Khan, Huda | |
| dc.contributor.author | Khan, Hina | |
| dc.contributor.author | Abosag, Ibrahim | |
| dc.contributor.author | Ghauri, Pervez | |
| dc.contributor.institution | University of Aberdeen.Business Management | en |
| dc.date.accessioned | 2023-08-04T07:41:01Z | |
| dc.date.available | 2023-08-04T07:41:01Z | |
| dc.date.issued | 2023-05 | |
| dc.description | Acknowledgement Authors thank ESRC for funding this research = ESRC-RES-062-23-2690. | en |
| dc.description.status | Peer reviewed | en |
| dc.format.extent | 12 | |
| dc.format.extent | 846225 | |
| dc.identifier | 229546275 | |
| dc.identifier | 56e9b127-3a42-4527-a8f0-613a49d6b043 | |
| dc.identifier | 85152667484 | |
| dc.identifier.citation | Khan, H, Khan, H, Abosag, I & Ghauri, P 2023, 'Examining the efficacy of non-market and market driving activities of B2B international firms', Industrial Marketing Management, vol. 111, pp. 97-108. https://doi.org/10.1016/j.indmarman.2023.03.006 | en |
| dc.identifier.doi | 10.1016/j.indmarman.2023.03.006 | |
| dc.identifier.issn | 0019-8501 | |
| dc.identifier.other | ORCID: /0000-0002-4962-9526/work/134240398 | |
| dc.identifier.uri | https://hdl.handle.net/2164/21371 | |
| dc.identifier.vol | 111 | en |
| dc.language.iso | eng | |
| dc.relation.ispartof | Industrial Marketing Management | en |
| dc.subject | entrepreneurial orientation | en |
| dc.subject | branding orientation | en |
| dc.subject | non-market driving activities | en |
| dc.subject | market driving activities | en |
| dc.subject | international performance | en |
| dc.subject | HD28 Management. Industrial Management | en |
| dc.subject | Economic and Social Research Council (ESRC) | en |
| dc.subject | ESRC-RES-062-23-2690. | en |
| dc.subject.lcc | HD28 | en |
| dc.title | Examining the efficacy of non-market and market driving activities of B2B international firms | en |
| dc.type | Journal article | en |
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