Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Date
2023-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Citation
Khan, H 2023, 'Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic', International Marketing Review, vol. 40, no. 5, pp. 1035-1053. https://doi.org/10.1108/IMR-11-2021-0328