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Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

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dc.contributor.authorKhan, Huda
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2022-09-22T14:02:01Z
dc.date.available2022-09-22T14:02:01Z
dc.date.issued2023-12
dc.description.statusPeer revieweden
dc.format.extent19
dc.format.extent395362
dc.identifier218550339
dc.identifier813c56ff-50e1-4126-a5fe-6219334d07a0
dc.identifier85137429456
dc.identifier.citationKhan, H 2023, 'Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic', International Marketing Review, vol. 40, no. 5, pp. 1035-1053. https://doi.org/10.1108/IMR-11-2021-0328en
dc.identifier.doi10.1108/IMR-11-2021-0328
dc.identifier.iss5en
dc.identifier.issn0265-1335
dc.identifier.otherORCID: /0000-0002-4962-9526/work/119825741
dc.identifier.urihttps://hdl.handle.net/2164/19214
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=85137429456&partnerID=8YFLogxKen
dc.identifier.vol40en
dc.language.isoeng
dc.relation.ispartofInternational Marketing Reviewen
dc.subjectcomposite collaborationen
dc.subjectmarket playersen
dc.subjectnon-market playersen
dc.subjectdifferentiation strategyen
dc.subjectstrategic marketing performanceen
dc.subjectpandemicen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleComposite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemicen
dc.typeJournal articleen

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