Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets
Date
2023-03-10
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Citation
Khan, H, Arslan, A, Haapanen, L, Rodgers, P & Tarbac, S Y 2023, 'Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets', International Marketing Review, vol. 56, no. 6, pp. 2169-2183. https://doi.org/10.1108/IMR-10-2021-0303