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Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets

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dc.contributor.authorKhan, Huda
dc.contributor.authorArslan, Ahmad
dc.contributor.authorHaapanen, Lauri
dc.contributor.authorRodgers, Peter
dc.contributor.authorTarbac, Shlomo Y.
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2023-03-16T10:45:01Z
dc.date.available2023-03-16T10:45:01Z
dc.date.issued2023-03-10
dc.description.statusPeer revieweden
dc.format.extent24
dc.format.extent565089
dc.identifier228060750
dc.identifier7a8cc2bc-0973-4631-bb41-baf5b4f19d97
dc.identifier85149551423
dc.identifier.citationKhan, H, Arslan, A, Haapanen, L, Rodgers, P & Tarbac, S Y 2023, 'Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets', International Marketing Review, vol. 56, no. 6, pp. 2169-2183. https://doi.org/10.1108/IMR-10-2021-0303en
dc.identifier.doi10.1108/IMR-10-2021-0303
dc.identifier.iss6en
dc.identifier.issn0265-1335
dc.identifier.otherORCID: /0000-0002-4962-9526/work/131351397
dc.identifier.urihttps://hdl.handle.net/2164/20299
dc.identifier.vol56en
dc.language.isoeng
dc.relation.ispartofInternational Marketing Reviewen
dc.subjectDeveloped Marketsen
dc.subjectEmerging marketsen
dc.subjectHIgh-tech firmsen
dc.subjecthybrid market offeringen
dc.subjectMedical Technologyen
dc.subjectNetwork Configurationen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleHybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging marketsen
dc.typeJournal articleen

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