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How important is healthiness, carbon footprint and meat content when purchasing a ready meal? : Evidence from a non-hypothetical discrete choice experiment

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Macdiarmid, J I, Cerroni, S, Kalentakis, D & Reynolds, C 2021, 'How important is healthiness, carbon footprint and meat content when purchasing a ready meal? Evidence from a non-hypothetical discrete choice experiment', Journal of Cleaner Production, vol. 282, 124510. https://doi.org/10.1016/j.jclepro.2020.124510

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