Market orientation and SME performance : Moderating role of IoT and mediating role of creativity
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Citation
Wasim, M, Ahmed, S, Kalsoom, T, Khan, M S & Rafi-Ul-Shan, P M 2024, 'Market orientation and SME performance : Moderating role of IoT and mediating role of creativity', Journal of Small Business Management, vol. 62, no. 2, pp. 938-965. https://doi.org/10.1080/00472778.2022.2100897