Market orientation and SME performance : Moderating role of IoT and mediating role of creativity

dc.contributor.author	Wasim, Muhammad
dc.contributor.author	Ahmed, Shehzad
dc.contributor.author	Kalsoom, Tahera
dc.contributor.author	Khan, Mohammad Saud
dc.contributor.author	Rafi-Ul-Shan, Piyya Muhammad
dc.date.accessioned	2024-03-14T12:28:00Z
dc.date.available	2024-03-14T12:28:00Z
dc.date.issued	2024
dc.description.status	Peer reviewed	en
dc.format.extent	28
dc.format.extent	2011077
dc.identifier	282360826
dc.identifier	21b4b526-9292-42c1-8f26-4f12de70665f
dc.identifier	85135488354
dc.identifier.citation	Wasim, M, Ahmed, S, Kalsoom, T, Khan, M S & Rafi-Ul-Shan, P M 2024, 'Market orientation and SME performance : Moderating role of IoT and mediating role of creativity', Journal of Small Business Management, vol. 62, no. 2, pp. 938-965. https://doi.org/10.1080/00472778.2022.2100897	en
dc.identifier.doi	10.1080/00472778.2022.2100897
dc.identifier.issn	0047-2778
dc.identifier.other	ORCID: /0000-0002-0243-9661/work/200547817
dc.identifier.uri	https://hdl.handle.net/2164/23022
dc.language.iso	eng
dc.relation.ispartof	Journal of Small Business Management	en
dc.subject	SMEs	en
dc.subject	Resource-based theory (RBT)	en
dc.subject	Market orientation (MO)	en
dc.subject	Internet of Things (IoT)	en
dc.subject	Creativity	en
dc.subject	HD28 Management. Industrial Management	en
dc.subject.lcc	HD28	en
dc.title	Market orientation and SME performance : Moderating role of IoT and mediating role of creativity	en
dc.type	Journal article	en

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