Browsing by Author "Rather, Raouf Ahmad"

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Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs
(2025-01) Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir Hussain; Khan, Huda; Rasul, Tareq; University of Aberdeen.Business Management; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS)
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : Moderating investigation of brand reputation
(2024-01-01) Rather, Raouf Ahmad; Rasul, Tareq; Khan, Huda; Khan, Imran; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management