5 - All research

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The Effects and Mechanism of Discounting Unit Price
(2024-11-13) Khan, Huda; Saeed, Muhammad Rashid; Bellman, Steve; Lee, Richard; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
Construal level theory in advertising research : A systematic review and directions for future research
(2024-10) Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; Lockshin, Larry; Bellman, Steve; Cohen, Justin; Yang, Song; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
Mere association of product image and travel destination
(2021-01-01) Lee, Richard; Khan, Huda; Bellman, Steve; University of Aberdeen.Business Management