Browsing by Author "Saeed, Muhammad Rashid"
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Item Construal level theory in advertising research : A systematic review and directions for future research(2024-10) Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; Lockshin, Larry; Bellman, Steve; Cohen, Justin; Yang, Song; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business ManagementItem The Effects and Mechanism of Discounting Unit Price(2024-11-13) Khan, Huda; Saeed, Muhammad Rashid; Bellman, Steve; Lee, Richard; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business ManagementItem A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising(2025-05) Saeed, Muhammad Rashid; Khan, Hiba; Khan, Huda; Lee, Richard; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management