Browsing by Author "Khan, Huda"

Now showing 1 - 20 of 51

B2B Digital platform capabilities and sustainable positioning : do knowledge depth, knowledge breadth and agility matter?
(2025-10) Khalid, Adeel; Usman, Muhammad; Khan, Huda; Akhtar, Muhammad Waheed; University of Aberdeen.Business Management; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS)
Between rock and a hard place : The impact of home country demand on exclusive international strategic alliances forged by new technology ventures
(2025-03) Sardana, Deepak; Gupta, Narain; Khan, Huda; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
Breaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?
(2024-08) Khan, Huda; Amankwah-Amoah, Joseph; Lee, Richard W J; Knight, Gary; Hussain, Nazim; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
Business failure in post-pandemic era : New challenges for industrial networks, emerging insights and market opportunities
(2024-02) Amankwah-Amoah, Joseph; Khan, Zaheer; Adomako, Samuel; Khan, Huda; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
(2023-12) Khan, Huda; University of Aberdeen.Business Management
Confrontation-coping : A psychological approach to developing market exporting firms’ intentions to adopt emerging technologies
(2023-09) Khan, Huda; Khan, Zaheer; Lee, Richard; Kyu Lew, Yong; University of Aberdeen.Business Management
Construal level theory in advertising research : A systematic review and directions for future research
(2024-10) Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; Lockshin, Larry; Bellman, Steve; Cohen, Justin; Yang, Song; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
Critical perspective on consumer animosity amid Russia-Ukraine war
(2024-02-01) Akhtar, Naeem; Khan, Huda; Siddiqi, Umar; Islam, Tahir; Atanassova, Iva; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
Dark and bright repercussions of COVID-19 pandemic on International Business : A systematic literature review and future research agenda
(2025-05-30) Khan, Huda; Khan, Zaheer; Wood, Geoffrey; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
De‑globalization, International Trade Protectionism, and the Reconfigurations of Global Value Chains
(2023) Zahoor, Nadia; Wu, Jie; Khan, Huda; Khan, Zaheer; University of Aberdeen.Business Management; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS)
Digital Transformation of SMEs : The Role of Entrepreneurial Persistence and Market Sensing Dynamic Capability
(2023-01-16) Christofi, Michael; Khan, Huda; Zahoor, Nadia; Hadjielias, E.; Tarba, Shlomo; University of Aberdeen.Business Management
Do Environmental Laws Matter for Corporate Ethics and Green Process Innovation in Environment Performance? The Moderating Role of Institutional Support
(2025-08-22) Khan, Huda; Amankwah, Joseph; Laker, Benjamin; Lee, Richard; Sardana, Deepak; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
The Effects and Mechanism of Discounting Unit Price
(2024-11-13) Khan, Huda; Saeed, Muhammad Rashid; Bellman, Steve; Lee, Richard; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management
The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
(2022-03) Khan, Huda; Zahoor, Nadia; Gerged, Ali Meftah; Tarba, Shlomo; Makrides, Anna; University of Aberdeen.Business Management
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity
(2021-12-30) Khan, Huda; Khan, Zaheer; University of Aberdeen.Business Management
Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs
(2025-01) Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir Hussain; Khan, Huda; Rasul, Tareq; University of Aberdeen.Business Management; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS)
Entrepreneurial Alertness and Business Model Innovation in Dynamic Markets : International Performance Implications for SMEs
(2023-03-01) Lew, Yong Kyu; Zahoor, Nadia; Donbesuur, Francis; Khan, Huda; University of Aberdeen.Business Management
Entrepreneurs learning from business failures : an emerging market perspective
(2022-10-03) Amankwah-Amoah, Joseph; Khan, Zaheer; Ifere, Simeon Emezana; Nyuur, Richard B.; Khan, Huda; University of Aberdeen.Business Management
Examining the efficacy of non-market and market driving activities of B2B international firms
(2023-05) Khan, Huda; Khan, Hina; Abosag, Ibrahim; Ghauri, Pervez; University of Aberdeen.Business Management
Examining the Microfoundations for Digital Business Model Innovation of Developing Markets International New Ventures (2023)
(2024) Zahoor, Nadia; Khan, Huda; Shamim, Saqib; Puthusserry, Pushyarag; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management